The artist for this piece is unknown. I like the simplicity of this poster and how it is a play on words to get you to stop thinking but at the same time it is getting you to think. Very clever. Also the placement of the words appear that they try to imitate the seeing eye chart. #simple
The concept is based around taking well know positive phrases and making them more ‘Feel Good’ by adding a playful spin. Each phrase is represented either physically by the advert itself or by involving the viewer in the meaning of the phrase. A purely typographic version of the concept has been produced for use on other mediums that can’t always have a more three dimensional element applied to them.