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By @James Edmondson. For Rod Cavazos' talk at Typo San Francisco. He describes how his humble studio has awarded itself a certificate of humility. Love a good dumb joke.

#typography #type #word_art #beautiful

#typography #type #word_art

#typography #type #word_art

W. Gothard - Vintage photographic Studio card

Olivetti Studio 44 Poster Designed by Giovanni Pintori , 1954

Steclin ad lettering by John Pistilli at Herb Lubalin's studio