Also on these boards
Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. The short story is that there is no way to place a single value on a fan. The answer to the question: "What is the value of Facebook Fan?" is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent.
This is a colorful, engaging infographic comparing the features of Google Plus to Facebook. I work in Public Relations managing a company's online social media presence and I used this as support when explaining to my supervisor why we needed Google Plus. Source: PC MAG www.pcmag.com/...
You already know that twitter posts have the shortest lifespan of any social media; then Facebook at an average of about 3 hours on a news feed. Here is an interesting and relevant case for blogging. I would add videos, too. The content from both of these marketing strategies can be out there for months, even years - in perpetuity, in fact. What do you think?