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A Leadership #Must Read>>The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You by Michael Malone,
Disruption competes with non-consumption A disruptive force, like a company providing massive open online courses, is theoretically able to take hold because it offers a product to people who, as mentioned above, aren't otherwise being served by the core business. Christensen explained this using Digital Equipment Corporation, a now-defunct manufacturer of mainframe computers.
A dried cranberry skin that is now called a "craisin" is innovative. It is probably the most over used word to try to save a business or enhance one. I am not sure we even know what innovation is anymore.