Logotype and interior signage designed by UMA for U2's Onomichi based Hotel Cycle

New Logo and Brand Identity for Hotel Cycle by UMA - BP&O

Adding small graphics to a reasonably simplistic font allows us to understand the topic very clearly.

Adding small graphics to a reasonably simplistic font allows us to understand the topic very clearly.

1) About:Posters inspired by airline tickets 2)Hierarchy: 1.Location 2. Airline 3.Flight number 4.Type as texture 3) Title: All caps in center 4) Typefaces: 1 sans serif & 1 serif in different weights & sizes 5) Colors: each poster is limited to black, white, gray, and an accent color (red, blue, green, yellow) 6) Unknown designer

1) About:Posters inspired by airline tickets 2)Hierarchy: 1.Location 2. Airline 3.Flight number 4.Type as texture 3) Title: All caps in center 4) Typefaces: 1 sans serif & 1 serif in different weights & sizes 5) Colors: each poster is limited to black, white, gray, and an accent color (red, blue, green, yellow) 6) Unknown designer

In earlier posts we looked at overlapping transparent typography in branding. In some cases (like in New Order’s “Total” album cover) the overlapping transparent effect is meant simulate “out-of-register” yellow, magenta & cyan printing inks. In Zrastrowany’s example above the out-of register thing is pushed so far that it’s made deliberately illegible. Or, at least, …

In earlier posts we looked at overlapping transparent typography in branding. In some cases (like in New Order’s “Total” album cover) the overlapping transparent effect is meant simulate “out-of-register” yellow, magenta & cyan printing inks. In Zrastrowany’s example above the out-of register thing is pushed so far that it’s made deliberately illegible. Or, at least, …

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