Brands are still trying to figure out how to leverage WeChat, the 3-year-old social app that changed the way Chinese consumers use their smartphones. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
Get inspired by the digital work of others — and share your own great ideas. That's the idea of the Creative Sandbox. At Google, we're amazed by how the ad industry is using new digital tools to bring brands and ideas to life. That's why we've created a space where everyone can see this insanely great work, talk about it, and roll around in it like a big happy dog.
Researchers at Zhejiang University in Hangzhou, China, have developed a quadcopter that can be controlled by thought alone. The idea is to give people with impaired motor abilities a new avenue for interaction. Their system relies on the commercially available Emotiv electroencephalography (EEG) headset to interpret brain activity as commands for the quadcopter. Commands are relayed first by Bluetooth to a laptop, then by wireless to the hovering aircraft.
A look inside Leap Motion, the 3D gesture control that's like Kinect on steroids
Leap Motion, a small, $70 gesture control system that simply plugs into any computer and, apparently, just works. If you've seen the gesture interfaces in Minority Report, you know what it does. More importantly, if you're familiar with the touch modality -- and at this point, most of us are -- the interface is entirely intuitive.
Nielsen Picks Up Vizu to Strengthen Ad Reporting Services
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today. Vizu’s ad measurement and optimization technology will be incorporated into the aforementioned service.
Three of the DevArt projects were commissioned by Google and curious minds have been able to follow their project from concept to fruition online. A fourth was selected as part of a larger DevArt competition that challenged developers with creative flair to push the boundaries of code, technology and art.
This Carnival Cruise Lines Interactive Aquarium used mobile phones as controllers for a storefront screen.Users can dial in with any mobile device and create a fish using their voice and control it using the key pad.