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How to Use Native Advertising Without Getting Fined by the FTC

How to Use Native Advertising Without Getting Fined by the FTC

Lord and Taylor under FTC fire after fashion influencer non disclaimer

Lessons Learned From Lord & Taylor’s Run-In With the FTC

Lord and Taylor under FTC fire after fashion influencer non disclaimer

Forward progress is important in changing company culture.

Forward progress is important in changing company culture.

#SEJThinkTank: How Native Advertising Grew SEJ's Revenue

#SEJThinkTank: How Native Advertising Grew SEJ's Revenue

#SEJThinkTank: How Native Advertising Grew SEJ's Revenue

#SEJThinkTank: How Native Advertising Grew SEJ's Revenue

Marketing is the key to social media marketing success.

Marketing is the key to social media marketing success.

Establish mutual trust.

Establish mutual trust.

According to a June 2013 survey from the Online Publishers Association (OPA) and Radar Research, while many publishers may still be experimenting with how and what native advertising they will offer, most have already rolled out some native ad opportunities. Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year. Only 10% had no native ad plans of any kind.

According to a June 2013 survey from the Online Publishers Association (OPA) and Radar Research, while many publishers may still be experimenting with how and what native advertising they will offer, most have already rolled out some native ad opportunities. Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year. Only 10% had no native ad plans of any kind.

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