Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature is expected to be especially helpful for folks placing ads in categories restricted by the company’s advertising policies.
The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants who chose to stay and play in the market-rate CPC ...
Ad Testing: Are You Using The Wrong Success Metrics?
Everyone knows you should test ads – that’s not debatable anymore. However, what is debatable is which of the ads you are testing is actually the best ad.
Updated: Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]
Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give advertisers that information, allowing them to adjust their keywords and bids accordingly. Meanwhile, the company has made other interface changes — including account diagnostics and new impression share reporting. #ppc #adwords