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  • Kelly Malm

    Set up a product feed with Google Merchant Center, contains a variety of product parameters. In Adwords, set up PLA campaigns/ad groups that contain product targets, offer text. Targets are linked to the GMC account, reference specific parameters in product feed. Place a bid to participate in the PLA auction. When a user types a query, Google maps query to a specific product/target combo in the PLA campaign, will return a PLA based on the parameters of the selected products in the GMC feed.

  • Search Engine Land

    Best Practices To Get The Most Out Of Google Shopping

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Segmenting Brand From Non-Brand PLAs Confining brand queries to one set of PLAs and non-brand queries to another, to track, analyze and bid them separately, involves three basic components: Creating at least two separate Google Shopping Campaigns Applying brand terms as negative keywords to one set of Shopping Campaigns Setting the campaign priority higher for the campaign with the brand term negatives

#PPC Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1 searchengineland....

How Do Google AdWords Work? - Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and more.

Google is testing a new form of showing images in the mobile search results. This new interface is similar to the images we saw being testing back in December 2014, but now the images look slightly larger and are placed on the left side of the snippet. Here you can see an image sent to us by Bryan P. Hammond where it shows the title, URL and then in the snippet area it shows the description on the right and the image on the left.


Local Google Adds Link To Place Food Delivery Orders, Make Doctor Appointments & More Shortly after Bing launched food delivery ordering through Bing Maps, Google does the same but adds appointment booking and other delivery options.

Tweets In Carousel, With Images Both Twitter and Google shared the news in blog posts today, with examples. Below, here’s our own example of how it looks for a search on #iZombie. There’s a “carousel” of tweets at the top of the page, where many of them show large images:

Found this news interesting, you guys should check it out:

Found this news interesting, you guys should check it out: