We are not talking about theme parks, we are talking about car parks. A Darth Vader with his light saber waiting for you in the underground garage — perhaps to your favorite shopping centre, sports facility or night club. He will raise or lower his saber depending on how you behave. Incredible opportunities to add sound as well.
Build it, Lego advertising. The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone? - Bill Tikos
It was our managing editor, George Gene Gustines, who suggested we do a T made of Legos for our winter travel issue. “I’m a huge fan of Legos and spent hours building houses and superheroes out of them as a kid,” he said. “Of all my childhood toys, I probably miss them the most.” Representatives at Lego led us to Sachiko Akinaga.