Neiman Marcus suffered a string of website outages during the 2015 Thanksgiving weekend. In response, they sent two emails with apologies integrated into promotional messages, but after continued issues then sent an apology email that was largely text and signed by the CEO.
Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget
The White House >> sent 11/20/13 >> Read this handwritten message from President Obama >> Electronic communications have a reputation for being both impersonal and overly casual. This email from the White House tries to make a more personal appeal and raise the level of gravitas by embedding a scanned letter from the president. —Chad White, Principal of Marketing Research, ExactTarget
Don't let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.
On Apr. 27, 2011, Backcountry.com sent an email with the headline “Mother Nature Hates You. Deal with It.” That email was sent on the same day that lethal tornadoes devastated Alabama. Backcountry wisely sent an apology, explaining themselves and saying they were wrong in no uncertain terms.
There are five levels of mobile-friendly email design. They vary in sophistication and workload, and they largely break down based on the design approach used for the header and footer versus the primary and secondary content blocks.
World's Highest Water Slide Has a Crazy Long Ad to Match Beach Park, a water park in Brazil, has the highest water slide in the world—an insane structure called, appropriately enough, Insano. The fearless riders on Insano reach speeds of 65