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Increasing Engagement by Mailing Inactives Less Often (Fig. 5 from "Email Marketing Rules")

Increasing Engagement by Mailing Inactives Less Often (Fig. 5 from "Email Marketing Rules")

The Subscriber Lifecycle (Fig. 6 from "Email Marketing Rules")

The Subscriber Lifecycle (Fig. 6 from "Email Marketing Rules")

Anatomy of a Typical Email (Fig. 3 from "Email Marketing Rules")

Anatomy of a Typical Email (Fig. 3 from "Email Marketing Rules")

Neiman Marcus suffered a string of website outages during the 2015 Thanksgiving weekend. In response, they sent two emails with apologies integrated into promotional messages, but after continued issues then sent an apology email that was largely text and signed by the CEO.

Neiman Marcus suffered a string of website outages during the 2015 Thanksgiving weekend. In response, they sent two emails with apologies integrated into promotional messages, but after continued issues then sent an apology email that was largely text and signed by the CEO.

In this email, Twitter uses a relatively new kind of personalization that is all about how other people react to what a subscriber did.

In this email, Twitter uses a relatively new kind of personalization that is all about how other people react to what a subscriber did.

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

The White House >> sent 11/20/13 >> Read this handwritten message from President Obama‏ >> Electronic communications have a reputation for being both impersonal and overly casual. This email from the White House tries to make a more personal appeal and raise the level of gravitas by embedding a scanned letter from the president. —Chad White, Principal of Marketing Research, ExactTarget

The White House >> sent 11/20/13 >> Read this handwritten message from President Obama‏ >> Electronic communications have a reputation for being both impersonal and overly casual. This email from the White House tries to make a more personal appeal and raise the level of gravitas by embedding a scanned letter from the president. —Chad White, Principal of Marketing Research, ExactTarget

This Feb. 18, 2013 West Elm email uses an animated gif to make Lincoln give a little wink, which is a great extra touch.

This Feb. 2013 West Elm email uses an animated gif to make Lincoln give a little wink, which is a great extra touch.

Broadcast vs. Triggered Emails. Broadcast emails tend to be short-term, low-value, high-complaint, company-centric messages, whereas triggered emails tend to be long-term, high-value, low-complaint, subscriber-centric messages.

4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program

Don't let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.

CNN requires that people register with their site in order to receive emails and participate in the CNN community and part of that process includes an opt-in confirmation request email. That email carries a copyright of 2007—which means that it hasn’t been updated in five or so years. That’s a lifetime in the world of email marketing and it shows in this email, which doesn’t have the current CNN logo and could benefit from sharper copy.

Nothing in Email Marketing Is ‘Set It and Forget It' - Email Marketing Rules

In this June 16, 2013 Zazzle email, they ask subscribers to help them improve their emails by taking a survey, which provides demographic and other information that Zazzle could use to tailor emails to individual responders.

The Long and Short of Progressive Profiling - Email Marketing Rules

On Apr. 27, 2011, Backcountry.com sent an email with the headline “Mother Nature Hates You. Deal with It.” That email was sent on the same day that lethal tornadoes devastated Alabama. Backcountry wisely sent an apology, explaining themselves and saying they were wrong in no uncertain terms.

On Apr. 27, 2011, Backcountry.com sent an email with the headline “Mother Nature Hates You. Deal with It.” That email was sent on the same day that lethal tornadoes devastated Alabama. Backcountry wisely sent an apology, explaining themselves and saying they were wrong in no uncertain terms.

There are five levels of mobile-friendly email design. They vary in sophistication and workload, and they largely break down based on the design approach used for the header and footer versus the primary and secondary content blocks.

World's Highest Water Slide!!!!!!!!! Weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee.....   O# $#iT!

World's Highest Water Slide Has a Crazy Long Ad to Match

World's Highest Water Slide Has a Crazy Long Ad to Match Beach Park, a water park in Brazil, has the highest water slide in the world—an insane structure called, appropriately enough, Insano. The fearless riders on Insano reach speeds of 65

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