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Traditional Model of Email Interaction (Fig. 9 from "Email Marketing Rules")

Traditional Model of Email Interaction (Fig. 9 from "Email Marketing Rules")

Increasing Engagement by Mailing Inactives Less Often (Fig. 5 from "Email Marketing Rules")

Increasing Engagement by Mailing Inactives Less Often (Fig. 5 from "Email Marketing Rules")

The Subscriber Lifecycle (Fig. 6 from "Email Marketing Rules")

The Subscriber Lifecycle (Fig. 6 from "Email Marketing Rules")

How emails are evolving into mailable #Microsites. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.

How emails are evolving into mailable #Microsites. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.

Environment Layers Compound Email Rendering Complexity (Fig. 11 from "Email Marketing Rules")

Environment Layers Compound Email Rendering Complexity (Fig. 11 from "Email Marketing Rules")

Fab.com >> 9/2012 >> preferences/unsubscribe page >> Fab gives their subscribers lots of control over the frequency at which they receive emails. They can select which days of the week they get sale notifications, as well as indicate which weekly shops they are interested in. —Melinda Krueger, Senior Marketing Consultant, Marketing Solutions, ExactTarget

Fab.com >> 9/2012 >> preferences/unsubscribe page >> Fab gives their subscribers lots of control over the frequency at which they receive emails. They can select which days of the week they get sale notifications, as well as indicate which weekly shops they are interested in. —Melinda Krueger, Senior Marketing Consultant, Marketing Solutions, ExactTarget

Bonobos >> sent 1/19/14 >> An Open Letter to Coach Harbaugh >> Seeing an opportunity when the 49ers’ coach’s wife publicly complained about his ill-fitting pants, Bonobos engages in some newsjacking with this "open letter" email. It’s funny while ending with a serious offer, has a strong social call-to-action through the #GetHarbaughInBonobos hashtag, and offers a break from their typical promotional messages. —Amanda Miller, Marketing Consultant, Salesforce ExactTarget Marketing Cloud

Bonobos >> sent 1/19/14 >> An Open Letter to Coach Harbaugh >> Seeing an opportunity when the 49ers’ coach’s wife publicly complained about his ill-fitting pants, Bonobos engages in some newsjacking with this "open letter" email. It’s funny while ending with a serious offer, has a strong social call-to-action through the #GetHarbaughInBonobos hashtag, and offers a break from their typical promotional messages. —Amanda Miller, Marketing Consultant, Salesforce ExactTarget Marketing Cloud

Bed Bath & Beyond >> sent 11/2012 >> Holiday headers are a great way to inject some seasonal flair into your email template. Rather than a single holiday header, Bed Bath & Beyond created four and rotated them throughout the holiday season. –Chad White, Principal of Marketing Research

Bed Bath & Beyond >> sent 11/2012 >> Holiday headers are a great way to inject some seasonal flair into your email template. Rather than a single holiday header, Bed Bath & Beyond created four and rotated them throughout the holiday season. –Chad White, Principal of Marketing Research

Starbucks >> sent 11/6/13>> An offer just for you: 50% off your handcrafted espresso drink >> Starbucks takes first-name personalization to the next level in a very on-brand way by adding the recipient’s name to the image of the cup in this email. It connects the email experience directly to the store experience, where baristas write the customer’s name on their cup. —Hannah Downey, Design Consultant, ExactTarget

Starbucks >> sent 11/6/13>> An offer just for you: 50% off your handcrafted espresso drink >> Starbucks takes first-name personalization to the next level in a very on-brand way by adding the recipient’s name to the image of the cup in this email. It connects the email experience directly to the store experience, where baristas write the customer’s name on their cup. —Hannah Downey, Design Consultant, ExactTarget

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