Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget
There are five levels of mobile-friendly email design. They vary in sophistication and workload, and they largely break down based on the design approach used for the header and footer versus the primary and secondary content blocks.
Style Campaign >> sent 12/20/10 >> Dynamic images - Xmas game >> Style Campaign used dynamic image technology to update the main image of their season’s greeting email so that this single email was relevant for 6 days. Each AM the email contained a new mystery shape that was slowly revealed throughout the day, encouraging subscribers to reopen the email multiple times each day. On average, subscribers opened this mobile-friendly email more than 5x! –Chad White, Principal of Marketing…
4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program
Don't let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.
Style Campaign >> sent 12/24/11 >> Xmas slots - refresh to play :) >> Pushing the boundaries of what’s possible with an email, Style Campaign created a Christmas slots game that’s played by refreshing the email. Each time it’s opened, you get another spin and a new chance to win points. Those who opened it did so an average of 14.5 times, with one recipient opening it 980 times! –Chad White, Principal of Marketing Research