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Subscriber Types of Email Volume (Fig. 13 from "Email Marketing Rules")

Subscriber Types of Email Volume (Fig. 13 from "Email Marketing Rules")

The Email Pyramid (Fig. 12 from "Email Marketing Rules")

The Email Pyramid (Fig. 12 from "Email Marketing Rules")

In this June 16, 2013 Zazzle email, they ask subscribers to help them improve their emails by taking a survey, which provides demographic and other information that Zazzle could use to tailor emails to individual responders.

The Long and Short of Progressive Profiling - Email Marketing Rules

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

There are five levels of mobile-friendly email design. They vary in sophistication and workload, and they largely break down based on the design approach used for the header and footer versus the primary and secondary content blocks.

Style Campaign >> sent 12/20/10 >> Dynamic images - Xmas game >> Style Campaign used dynamic image technology to update the main image of their season’s greeting email so that this single email was relevant for 6 days. Each AM the email contained a new mystery shape that was slowly revealed throughout the day, encouraging subscribers to reopen the email multiple times each day. On average, subscribers opened this mobile-friendly email more than 5x! –Chad White, Principal of Marketing…

Style Campaign >> sent 12/20/10 >> Dynamic images - Xmas game >> Style Campaign used dynamic image technology to update the main image of their season’s greeting email so that this single email was relevant for 6 days. Each AM the email contained a new mystery shape that was slowly revealed throughout the day, encouraging subscribers to reopen the email multiple times each day. On average, subscribers opened this mobile-friendly email more than 5x! –Chad White, Principal of Marketing…

Broadcast vs. Triggered Emails. Broadcast emails tend to be short-term, low-value, high-complaint, company-centric messages, whereas triggered emails tend to be long-term, high-value, low-complaint, subscriber-centric messages.

4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program

Don't let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.

This beautiful three-email welcome series gives the customer several reasons to shop at Saks while keeping them thoroughly engaged. (Sent June, 2013) #emailmarketing #saks

This beautiful three-email welcome series gives the customer several reasons to shop at Saks while keeping them thoroughly engaged.

Style Campaign >> sent 12/24/11 >> Xmas slots - refresh to play :) >> Pushing the boundaries of what’s possible with an email, Style Campaign created a Christmas slots game that’s played by refreshing the email. Each time it’s opened, you get another spin and a new chance to win points. Those who opened it did so an average of 14.5 times, with one recipient opening it 980 times! –Chad White, Principal of Marketing Research

Style Campaign >> sent 12/24/11 >> Xmas slots - refresh to play :) >> Pushing the boundaries of what’s possible with an email, Style Campaign created a Christmas slots game that’s played by refreshing the email. Each time it’s opened, you get another spin and a new chance to win points. Those who opened it did so an average of 14.5 times, with one recipient opening it 980 times! –Chad White, Principal of Marketing Research

CNN requires that people register with their site in order to receive emails and participate in the CNN community and part of that process includes an opt-in confirmation request email. That email carries a copyright of 2007—which means that it hasn’t been updated in five or so years. That’s a lifetime in the world of email marketing and it shows in this email, which doesn’t have the current CNN logo and could benefit from sharper copy.

Nothing in Email Marketing Is ‘Set It and Forget It' - Email Marketing Rules

9 Ways to Get Subscribers to Scroll

I like the "countdown to mothers day" That could be fun for the COE

Every email you send offers an opportunity to raise awareness of your other brands and drive subscribers to the websites of your sister brands. Some brands promote sister brands in their headers, but because header space is so valuable, it’s more common to promote sister brands in footers. I often refer to these as “sister brand bars,” similar to a social media bar that promotes the social networks where you are active.

Promoting Sister Brands without Violating Permission - Email Marketing Rules

Traditional Model of Email Interaction (Fig. 9 from "Email Marketing Rules")

Traditional Model of Email Interaction (Fig. 9 from "Email Marketing Rules")

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