In 1939, Sparks-Withington took a chance on a new product – television – when it began field-testing TV receivers in Jackson, Michigan. The TV industry took a back seat when World War II started in 1941. After the war, TV production came back to the forefront at Sparks-Withington. Production of black and white TVs was underway by 1948 and a color set was introduced five years later. In 1956, the company adopted its brand name – Sparton – by then its emphasis had shifted to defense work.