Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.:

Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.:

LYTRO ILLUM: The gorgeous product of our collaboration with Lytro, the first high-end camera that lets you capture and harness the power of light field allowing you to create living "4D" pictures.

LYTRO ILLUM: The gorgeous product of our collaboration with Lytro, the first high-end camera that lets you capture and harness the power of light field allowing you to create living "4D" pictures.

Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

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