Awesome. I first saw this with a Ben Sherman shirt years ago, not sure who actually pioneered it. Just happy to see the style catching on elsewhere. Sophistication that doesn't take itself too seriously. (Yeah I'm sexy and I know it...)
Quote: "Seersucker is a thin, puckered, all-cotton fabric, commonly striped or checkered, used to make clothing for spring and summer wear. The word came into English from Hindustani (Urdu and Hindi), which originates from the Persian words "shir o shakkar", meaning "milk and sugar", probably from the resemblance of its smooth and rough stripes to the smooth texture of milk and the bumpy texture of sugar."