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"Millions of taste. It is genuine banana flavor." (super crude translation, sorry!) - This ad aims for simplicity and succeeds with a very limited color palette, one image, and minimal text. Its quirky image is attention-grabbing and easy to understand and so effective that although unnecessary, this ad could be stripped of everything except its image and logo and it would still make sense and effectively sell the product (which emphasizes the strength of the design).
Very simple and direct art direction. The viewer has only to focus on the piece of furniture, when upon close inspection, has an impossible configuration. The punchline is revealed cleverly in the web url.