Celcom Broadband (made by M) The idea was based on the tagline line "Plug in . Blast Off." and the mission of the company to allow their customers can use the internet whenever they want or need it for. Creating a great example of narrative design.
Very simple and direct art direction. The viewer has only to focus on the piece of furniture, when upon close inspection, has an impossible configuration. The punchline is revealed cleverly in the web url.