Also on these boards
"I just bought this begonia!" - it's just one leaf, in one garden, in one world, in one solor system, in one galaxy, in one cluster of galaxies, in one small corner of the universe... and the wonders & beauty keeps on coming; just stop, look, and ponder ~:^)>
Marketing as a growth driver instead of a service provider. Within corporations, the marketing function exists somewhere along this spectrum. One of the key objectives for agencies in the 21 century is to do more MAGIC not just LOGIC. Magic is the high-value ideation, insights, and problem solving. It includes helping organizations think though all the dimensions of marketing – from the way the product is named and distributed to how customer service is delivered.