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  • Patrizia Corriero

    Is your website mobile friendly? Google can tell you.

  • B. Austin

    Is Your Site Mobile Friendly? According to one statistic, half of all local searches are performed on a mobile device. With more people accessing websites using their smartphones, making sure you website is readable on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less functional when viewed on a phone versus a regular PC or laptop, many mobile users will simply leave a site.

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The survey found that 87% of consumers relied on their PCs and laptops for browsing, researching and purchasing. Most consumers shopped on their tablet from the couch or from their smartphone. According to the survey, a total 52% of connected consumers are women with a mean age of 40 and a household income of approximately $63,000. More than 43% of connected consumers own smartphones, and 16% own a tablet. The connected consumer prefers to shop via a website from a PC/laptop, not for a smartphone app.

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