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I felt this was a great use of visual metaphor because it creates the idea that the lego block are literally the block to the imagination. By having these simple block like figures together with the use of more identifiable figures as the shadows. The idea that these blocks are the tools for children to express their imagination is expressed.

from Designer Daily: graphic and web design blog

Advertising that will catch your attention: 20 awesome billboards

such great idea! Now if The Ad Club only had one to tell us what beer to drink, we'd be all set! Great Billboard Ad.