It has just 2 colors that are the prime colors. Only two pieces of lego which means everything start with one piece at the time. The two pieces have a shadow of an airplane, that we can imagine that simple pieces can be anything we imagine it to be.
Just a beautiful ad campaign... from concept to execution. Public Service Campaig: Give a Hand to Wild Life (2008), by Saatchi Saatchi Simko agency in Geneva, is a series of clever and beautiful photographs of human hands camouflaged as wild animals by bodypainter Guido Daniele. Holy crap this is amazing.