I think this baby or condom ad is more effective. Simply because of the white background instead of the blue, the logo pops more. The concept is still simple and kind of funny. Also, the actual product is shown, which makes the ad more effective.
This is a neat idea for an advertisement. Kit Kat's slogan is break me off a piece of that kit kat bar. The bench are actual kit kat pieces and the wrapper signifies the breaking. They took something very ordinary and use it to create something great.