BRAUN logo evolution | “Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN
Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.