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A recent survey by the U.K. firm Text 100 sought to determine how PR professionals and journalists can connect on social media. Results from the survey of 72 fulltime journalists working in print, online, and broadcast media were compiled into this infographic.
Facebook has 845 million active users. The average Facebook user has 130 friends. The average Facebook visit lasts 23 minutes. 46% of Facebook users are over the age of 45. 57% of Facebook users are female (43% male). 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree). 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).