Hotel Marketing and technology: It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings. Hotels that engage with social media increase bookings, while those that ignore it lose bookings. The largest margin of profit comes from mobile bookers. Social media campaigns encourage more bookings than traditional email campaigns.
To say that smartphones have become indispensable to our daily lives is to vastly understate their ubiquity and value. They literally have become another appendage — a limb we take for granted until it starts giving out. Today, mobile versions of workplace social collaboration tools finally are enabling us to stay connected to our colleagues and organizations in much more productive ways.