I thought this logo was creative and it effectively used white space which we have learned to appreciate in this class. Considering it incorporates a well-known feature of the object (keys) into the actual object word (piano), it communicates the identity of the organization/product. Other than the fact that it's extremely creative, I also like that it uses the colors found on the piano in its logo. Such design tactics can definitely inspire future design by acting as a good example.
from Downgraf | Design Inspiration and Web Developing Blog
40 Awesome Logo Design Inspiration
Even though this logo has a very modern look to it, it was kind of difficult for me to read at first. The red color pops out more to me when I glance at it and only notice the wave effect. It might be more clear to read if there was a darker shade of grey or another contrasting color.
The FedEx logo is another logo that excels because of it's simplicity. The violet on orange provides great contrast that still holds up in gray scale. There is also a hidden arrow in the negative space between the "E" and the "x" that most people don't even notice.
I love how this logo really utilizes the visual to add creative interest. Not only does the graphic relate to the company's name, but it also relates to the company's services. The picture clearly resembles a rocket, the company's name. But if you look closer, the picture also looks like a pencil, which expresses the company's creative services.