Positano. Along the Amalfi Coast, Positano it possibly one of the most picturesque locations ever, and one of the most popular towns along the Amalfi Coast. It's beautiful, but expensive to stay, to shop and to eat. My personal choice is to stay elsewhere (I chose Amalfi town which I loved!) and enjoy Positano via a couple of day trips, there's plenty to enjoy here inlcuding all the designer boutiques.