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Engagement types per media type  Facebook data by Zuum   All data taken from posts between Dec 1, 2011 and Feb 29, 2012

Engagement types per media type Facebook data by Zuum All data taken from posts between Dec 1, 2011 and Feb 29, 2012

Most people share or comment on a Wednesday on Facebook - interesting.

Most people share or comment on a Wednesday on Facebook - interesting.

The survey found that location-based data was the most commonly used type, and the only one cited by a majority of respondents worldwide.

The survey found that location-based data was the most commonly used type, and the only one cited by a majority of respondents worldwide.

In Q4 2011, US women on Facebook were 12% more likely than men to click on ads...  Women have flocked to social sites, and marketers are eager to reach them there. Not only do they participate in a number of social media activities at high levels, but they are also more likely than men on such sites to click on ads, according to an April release by Facebook ad management solutions provider AdParlor.

In Q4 2011, US women on Facebook were 12% more likely than men to click on ads... Women have flocked to social sites, and marketers are eager to reach them there. Not only do they participate in a number of social media activities at high levels, but they are also more likely than men on such sites to click on ads, according to an April release by Facebook ad management solutions provider AdParlor.

Facebook's New Custom Audiences: What They Are and How You Can Use Them - Part 1 | SEOmoz

Facebook's New Custom Audiences: What They Are and How You Can Use Them - Part 1 | SEOmoz

Analysis found that some industries see more interest from consumers on Facebook than others. Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services.

Analysis found that some industries see more interest from consumers on Facebook than others. Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services.

4/17 | B2B Marketers Report Greater Marketing, Media Integration, but B2Cs more comfortable with mobile and social.

4/17 | B2B Marketers Report Greater Marketing, Media Integration, but B2Cs more comfortable with mobile and social.

Media sites provide a particularly stark example. At the end of 2009, fewer than a third of social network users worldwide who used social sign-ins preferred Facebook. By Q3 2012, the percentage was up to 53%, compared with an essentially unchanged 21% share for Google and a dramatically lower 11% Yahoo! share.

Media sites provide a particularly stark example. At the end of 2009, fewer than a third of social network users worldwide who used social sign-ins preferred Facebook. By Q3 2012, the percentage was up to 53%, compared with an essentially unchanged 21% share for Google and a dramatically lower 11% Yahoo! share.

Facebook size by industry - very interesting that Fashion comes out on top. #facebookinaustralia

Facebook size by industry - very interesting that Fashion comes out on top. #facebookinaustralia

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