HootSuite Adds Social Network Sync The social media management tool +HootSuite has released an update for their iOS app today that makes it so that now, when you log into the app, your social networks are synced automatically with the web dashboard. Previously, you had to set up the networks on the app manually. This, along with some other updates, suggests some interesting changes which may be in store for the service!
Buyable Pins Come to Android: This Week in Social Media : Social Media Examiner
Buyable Pins Come to Android: This Week in Social Media | Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. |11-07-15 | Via @smexaminer
How to Use Pinterest to Connect With a Local Audience : Social Media Examiner
Do you use Pinterest to build relationships with your audience? Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale. In this article you’ll discover how to use Pinterest to connect with a local audience. Via @alisameredith and @smexaminer.
How to Create Engaging Content by Writing to One Person
Being general is a common mistake for businesses — by speaking to too many people at once it’s difficult for your content to engage and attract someone specific. The content ends up being ho-hum. The trick is to speak to one to reach many. Identify the types of people you’re trying to reach and profile those people. Profiling means you find a real person who fits the criteria of a specific audience you’re trying to reach.