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How to Create Engaging Content by Writing to One Person
Being general is a common mistake for businesses — by speaking to too many people at once it’s difficult for your content to engage and attract someone specific. The content ends up being ho-hum. The trick is to speak to one to reach many. Identify the types of people you’re trying to reach and profile those people. Profiling means you find a real person who fits the criteria of a specific audience you’re trying to reach.