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Mother New York » Bike Like a New Yorker

Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.

Simple and sport related.  The one thing I don't like is that they are referencing a very conventional sport (running), while I would prefer to appeal to/work with athletes with more non-conventional sports.

The one thing I don't like is that they are referencing a very conventional sport (running), while I would prefer to appeal to/work with athletes with more non-conventional sports.

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