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You already know that twitter posts have the shortest lifespan of any social media; then Facebook at an average of about 3 hours on a news feed. Here is an interesting and relevant case for blogging. I would add videos, too. The content from both of these marketing strategies can be out there for months, even years - in perpetuity, in fact. What do you think?
How to Find Top Tech Talent on Social Media from RemarkableHire on Mashable. Social recruiting could be the answer. By reaching out to passive talent on industry sites where they are already active, recruiters can attract candidates who might not otherwise apply.