Camera- business card: have to try this trick.How to use a business card to bounce light up to create a nice overall illumination, while some of the light penetrates directly through the card, disperses and lights the subject from the front.
You really can get soft light, with a little help from The Pop-Up Flash Bounce. ---(I like the comparison pics but the product name makes me think of some sort of stripper move -pop-up-flash-bounce-) is it just me?
use one tool in photoshop - Curves to lighten up your images, but it can make your colors and contrast pop by making an S curve. To do that, just add a second point in the curves window, and drag it down a bit.