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How to tell a great story. Useful information if you are in marketing or sales. Some of this may be obvious to you, some of this may have never dawned on you. Give it a read and see what you think!

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INFOGRAPHIC: 10 Things Your Customers Wish You Knew About Them

"Advertising can be one of the biggest challenges a brand faces. This infographic by Ambassador helps shed light on how public perception of advertising is changing, and what ad formats your brand should focus on for the future."

The Psychology of Color in Marketing Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things.

Ph.D. Management, The Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, 1997 MA. The Peter F. Drucker and Masatoshi Ito Graduate School of Management at The Claremont Graduate University, 1990 MA. Industrial Administration, the Graduate School at Yale University, 1964 BS. University of Florida, 1962

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LISTEN | Harvard Business School IdeaCast 313: What's Wrong with Today's Entrepreneurs

Since the late 1960s, the School of Behavioral and Organizational Sciences (SBOS) at Claremont Graduate University (CGU) has been a leader in providing graduate education in applied psychological science, and in preparing students to meet the challenges of an increasingly diverse and global community.