Philip Kotler -- J.L.Kellog Graduate School of Management (Northwestern University, Illinois)--Professor of Marketing. Kotler has been a Marketing thought leader for over 30 years. Came up with the "4 Ps of marketing". he has authored several books: Marketing Management, The New Competition, Marketing Models,The Marketing of Nations, and Kotler on Marketing. Marketing Gurus
"Advertising can be one of the biggest challenges a brand faces. This infographic by Ambassador helps shed light on how public perception of advertising is changing, and what ad formats your brand should focus on for the future."
The Psychology of Color in Marketing Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things. smallbiztrends.co...
Ph.D. Management, The Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, 1997 MA. The Peter F. Drucker and Masatoshi Ito Graduate School of Management at The Claremont Graduate University, 1990 MA. Industrial Administration, the Graduate School at Yale University, 1964 BS. University of Florida, 1962
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Since the late 1960s, the School of Behavioral and Organizational Sciences (SBOS) at Claremont Graduate University (CGU) has been a leader in providing graduate education in applied psychological science, and in preparing students to meet the challenges of an increasingly diverse and global community.