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    • Michał Heberlein

      Optical Turntable You know something is from the future when it uses light in a cunning way. Soundmachines' optical turntable doesn't have a needle. Instead, it uses "light cartridges" that read optical "records." It might seem a bit like overkill, but this turntable is actually 3-in-1; each turntable controlling either the bass, percussion or rhythm of the tune.

    • DeAnna Azzolini

      Soundmachines, a digital music player produced by The Product for Volkswagen that is used to produce electronic music. Leverages the convention of a vintage record player in an experimental way, using lasers that interpret data into sound.

    • Ignacio Garcia

      The Product, a Berlin-based design studio with a focus on objects, space and interaction, was commissioned by Volkswagen to develop a set of visuals for an interactive musical performance for the premiere of the New Beetle at the 2011 IAA motor show (September 15-25, 2011, Frankfurt am Main). What the client got instead was Soundmachines – a custom-built instrument for performing electronic music by DJing visual patterns on record-sized discs.

    • Ben

      The Product Soundmachines

    • In Baek

      Sound Machines - A visual instrument to compose and control electronic music in a comprehensible and responsive way.

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