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The truth about this… well I find this wired!! Not to long ago NARS got new packaging for this products and not long after that so did ELF… but ELF used NAES packaging for there's kinda like a reference... Well the difference between them is that ELF lipsticks at the bottom of them you can see the product with out removing the top of the prudent none as the lid are cap!! But one thing about it is that ELF lipsticks aren't pigmented like NARS!! NARS still standing above ELF wile ELF try's to make it to top of all makeup companies!! What do u think?? Do we have a copycat on our hands? Are did it just happened like that with out copy NARS??