There's much argument over whether "liking" something means future brand loyalty or purchases. Like is not a magic button, it's much like a newsletter or mailing marketing campaign. As I've heard in real estate the idea is to "touch" the customer to remind them you're there. I believe ultimately this does add up to increased sales simply because awareness is increased. Purchase Intentions, Facebook Likes, Social Media, Facebook Fans, Drive User, Facebook User, Facebook Twitt Strategies, Facebook Brand, Brand Drive
What Does a ‘Like’ Get You These Days? - Expectations of Facebook Users worldwide after Liking a brand on Facebook Q4 2011 www.marketingpilg...
If you’ve ever had experience running a Facebook brand page, you know the first step in growing your brand’s presence socially is by attracting people to your page. But in a time when everyone and their dog (literally, dogs have Facebook fan pages now) has a Facebook page vying for the attention of the same [...]
Branding and how it works in the Social Media Age Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. AYTM conducted this DIY market research utilizing their online consumer panel and survey tool. see the infographic. via @Dorothé Vos-Heijneman
Facebook users Like positive content way more than negative content, showing the world’s largest social network is not a space where the unhappy help each other slump further into depression.