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    Does Liking a Brand on Facebook Impact Loyalty?

    • Hannah Vongsavang

      There's much argument over whether "liking" something means future brand loyalty or purchases. Like is not a magic button, it's much like a newsletter or mailing marketing campaign. As I've heard in real estate the idea is to "touch" the customer to remind them you're there. I believe ultimately this does add up to increased sales simply because awareness is increased.

    • Jeremy Kimball

      When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals

    • Randy Matheson

      Impact that 'Liking' a Brand on Facebook Has on Purchase Intent of US Facebook Users, Sep 2011

    • Resonance

      59% of consumers have ‘liked’ a Facebook brand page in the past 6 months

    • MarketingSaaS

      Impact that "Liking" a Brand on FB has on Purchase Intent

    • Jay Baer

      Does Liking a Brand on Facebook Impact Loyalty?

    • Alin Vlad

      Does ‘Liking’ a Brand Drive User Loyalty?

    • Tomasz Kosno

      Facebook fans loyality

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    Where's the best place to reach that consumer? News Feed. Brands are finally embracing social marketing in effective ways, but there's still a lot to learn about the strategies of the medium and the algorithms that keep it running. That's where EdgeRank comes in. Whether you're a brand or an average user, it's helpful to understand what shows up in your News Feed and why.

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