What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]
Where's the best place to reach that consumer? News Feed. Brands are finally embracing social marketing in effective ways, but there's still a lot to learn about the strategies of the medium and the algorithms that keep it running. That's where EdgeRank comes in. Whether you're a brand or an average user, it's helpful to understand what shows up in your News Feed and why.
The screenshot above also shows a search bar In addition to offering a more purposeful way to browse the feed, the search bar could potentially also give Facebook new opportunities for keyword-based advertising. As Google has demonstrated, knowing that a user is searching for a specific type of product makes for a pretty enticing proposition for advertisers.
Study: 20% Of Ad Spend On Facebook Now Goes To Mobile Ads
Facebook only began showing ads on mobile at the beginning of March 2012, and its unproven ability to profit in the space has made investors hesitant to bet on it. But over the last few months, studies are beginning to show that Facebook mobile ads work and could keep the company successful as its user base shifts away from accessing the service via desktop.