I really like this simple typography, because although it has a lot of white space it conveys colors and an object very typical to London. When I think of London I think of red and I think of the two story buses. This is a great use of type and color!
This design is Lubalins most famous designs. It is his best work. I like how Lubalin made the ili into the mother, the father, and the child. Like a family. it was creative how Lubalin made pictures with the fonts. It was really creative.