1959 Chevrolet Viking restored into a creative camper: a retrofitted, rustic makeover | Tony Jose of Linekin Bay Woodworkers | Will Winkelman of Winkelman Aarchitect | Vince Moulton of Vincent Moulton Interiors | Maine Home + Design September issue
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.