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    Claro: Don't text and drive Print Ad

  • Creative Folks

    One letter is all it takes Don't text and drive Advertising Agency: Ogilvy, Sao Paulo, Brazil Chief Creative Officer: Anselmo Ramos Creative Directors: Claudio Lima, Andre Kirkelis Copywriter: Hugo Veiga Art Director: Diego Machado Illustrators: Diego Machado, Fullframe Filmes Account Executives: Valeria Barone, Camila Porto Other credits: Luiz Monteleone, Magda Rigoni Cani http://creativefolks.net

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Claro - one letter is all it takes

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A 3-door Land Rover Discovery?! I have NEVER seen one. The 5-door was my favorite, but THIS is certainly at the top of my list. Love this particular design.

Similar to one you posted. The reason I like this is because the people intertwining in photographs. I would really like the two main characters almost to be in each other's heads like this. Almost like she's a dream in his head.

The designer Renata El Dib thought these fantastic posters for the brand of ice cream Kibon. These posters were designed in double printing with a print on one side reminding the texture of the ice and the other side a printed reference to the ice cream cone. A simple idea but very well executed.

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This is a very interesting design that we could use for a spread focusing on academics or arts. The letters inside could be shaped to fit the focus of the spread and perhaps we could even use this as a way to design our copy, although on the style sheet there is a guideline saying that the copy must be 28 picas wide. The sizes of the letters could gradually increase to fit Metamorphosis.