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In the '60s, every girl wanted to look like Jean Shrimpton, the "face" of Yardley Cosmetics. Of all the fashion trends I've experienced, the London Look remains a top favorite of mine.

Yardley of London was the most popular brand of cosmetics!

This was based on the success of Julie Christie's performance in Far From the Madding Crowd.

Yardley Oh de London. I loved this scent in the late 1960's

Jean Shrimpton for Yardley. Slicker lip sticks came in a pink and purple stripped tin case. It was so popular.

I had that lipstick/keychain: Yardley of London. Jean Shrimpton - my first style idol in the late '60s.

photos of the 60's | Buttercup Bungalow: Yardley Ads of the 60's and 70's

Jean Shrimpton in vintage advertising

Yardley - I wore it. The lavender, that is.

Lipstick Ad, The London Look by Yardley 1966. "Slicker under, Slicker over, Slicker alone."

Yardley of London ad, 1968 Glamour magazine..looks like part 2 of the Yardley ad with the beautiful girl and fake moustache guy