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Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic brand personality through Facebook and other social media platform.

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses.

In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. #FlowConnection

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

This is a free e-book which aims to help small to build powerful customer relationship. It educates about how to implement CRM tools to daily operations and how to integrate social media into existing CRM strategies. And much more...

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust — Chris Brogan, Julien Smith