Lady Blanche, Rowing Jack and Black Hope are first three beers brewed by AleBrowar, a new contract initiative from Poland. Brand has made its debut in may 2012 and from the beginning it bet on widening of horizons of Polish consumers. Which applies to both, brewed beer styles and graphic design of the project. That’s the reason why we can see characters of bearded woman, oar-handed pirate and crazy prospector of new flavors on the labels of Witbier, India Pale Ale and Black India Pale Ale.
"Los Angeles based design studio The Deep End was recently called on by a Northern California salad dressing startup. They call their product “undressed,” and it was their name that served as the initial spark for The Deep End’s creative team. Playing off of the undressed theme, The Deep End decided to opt for a less-is-more approach.