pura vida bracelets. cool bracelets with such a good cause! -- After traveling around the world and seeing tons beaches filled with trash and debris, we wanted to make it not only a point to help, but a mission. There is no reason why our beautiful beaches and oceans should be left destroyed. Therefore, with every Pura Vida Bracelet sold, we donate 1% back to The Surfrider Foundation through 1% for the Planet.