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You already know that twitter posts have the shortest lifespan of any social media; then Facebook at an average of about 3 hours on a news feed. Here is an interesting and relevant case for blogging. I would add videos, too. The content from both of these marketing strategies can be out there for months, even years - in perpetuity, in fact. What do you think?
10 Facebook Business Tips Infographic, although I wholeheartedly disagree with #7. If you're going to make a post on any social network, stick around and be present. The longer a person has to wait for a response from a brand, their loyalty dwindles. Be present!
2014 Consumer Social Sharing Trends: Twitter Surges in Q1 Outpacing all Other…
You may have a Twitter account that you don’t use very often. You may tweet once in blue moon. You may just use it to ‘lurk’ during hashtag chats you enjoy. (Check out our list of Twitter hashtags for to get started with that!) But you may not be a full-fledged Twitter user … yet.