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A must have for anyone who works with SM or wants to understand the intricacies of it. From explanation of SMM tools, basics, background & strategy the SM Bible is a great resource to have. It's one of the only text book style books on the topic I've found to be useful. It's a pretty hefty book, so if you want to cart it around with you, you should purchase the electronic version... I've always preferred hard copies at my desk, but that's just me. They are releasing a new edition for 2012 in…

Amazon.com: Bringing the Social Media Revolution to Health Care (9781893005877): Mayo Clinic Center for Social Media: Books

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

Amazon.com: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social eBook: Jay Baer, Amber Naslund: Books

If you need your business to be “likeable”, Dave Kerpen will teach you how. Through his experience and work as the CEO of the social media agency Likeable Media, he teaches us how to engage fans and followers alike, offering up actionable tips that will greatly improve your company’s social media presence. What I like about the author is that he really talks the talk: whatever he teaches in the book, he also applies in real life to grow his own social media following.

So you already have a social strategy in place in your company, but do you know if it’s actually being implemented effectively? Is your organization taking the right steps? The Social Media Management Handbook might just be the guide you need in implementing your key social media strategies. It is a comprehensive resource on how to consolidate the various departments in your company, each with their own specific responsibilities, into a cohesive unit that’s working together to meet your…

I've followed Mitch for years in social media and was eager to read his approach from an entrepreneur's perspective. Give this to the President and CEO of your company.