Natalie Massenet started working as a fashion editor at Women's Wear Daily in 1993 (aged 27) and later in 1996 at The Tatler. She left there in 1998 to go freelance and started up Net-a-Porter. In April 2010 she sold her share of Net-a-Porter to Swiss luxury goods group Richemont for an estimated £50m. She remains as Net-a-Porter's executive chairman. In February 2013 she was assessed as one of the 100 most powerful women in the United Kingdom by Woman's Hour on BBC Radio 4.