I like how drawing and photography was used at the same time. Although this was tried a lot of times, the fact that both types (photography and pencil drawing) can be used helps widen the possibilities for a design.
✣ STATIONARY ✣ ILLUSTRATION ✣ This is great because the printed folded wrap can be done without a die-cut (just angle-cut the sides on a standard cutter). Die-cut anything is budget death. And it's a beautiful innovative design w/o being over the top.