Struggling to get PR coverage for your creative business? Wonder why your competitors are leaving you in the dust? Learn how to get top press coverage in magazines, newspapers, television, and online with our simple tips.
Fab Friday: Press Releases Aren't Dead: Key to Capturing Fashion Media Attention
To help you get a head start on generating media coverage for your fashion brand, we've created this very brief press release checklist. Write in the third person. Make sure the topic is newsworthy. Customize the tone and style of the release to match the outlet you're pitching. Eliminate words like "revolutionary", 'innovative", "superior", or "leading". Keep it short and to the point (no more than 500 words). Begin with a headline (keep to 10 words or less).