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1. the environment, cars 2. imagine if paris had as many cars as mumbia. 3. shows how flooded paris would be with all cars and the population. 4. men & women 5. inform 6. shows how the world would change if the population was greater than it is now. 7. Malek E
Ikea (2 of 2) the communication objective Ikea is trying to achieve is brand attitude. By showing the chair as a classical musical instrument, Ikea is implying that their brand is classic and elegant, urging the audience to develop a sense of appreciation for the brand.