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'Helvetica Neutral? Bullshit!' New University of the Arts London Logo, or Why I Hate Helvetica

Diz F. this blog is devoted to discussing rebranding. this post is why he hates helvetica. made me think of you

Interesting rant against Helvetica attached to the bottom of this redesign review for the University of the Arts London. Choice quote on the supposed neutrality of Helvetica: "Helvetica is the fixed-gear bike of typefaces: it’s as basic as it gets, but the statement it makes is as complex as anything else."

Creative Review - University of the Arts London identity

Creative Review - University of the Arts London identity

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Creative Review - Stebuklai restaurant identity